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Is Your Advertising Sticky?

When was the last time you saw an ad on TV, on a passing bus or even on a billboard that caught your attention? What if you wanted to keep it? Yeah, say you wanted to keep it as a reminder. How would ...

The Power of GeoFencing and Addressable Advertising

In today’s fast-paced digital realm, businesses are continuously looking for innovative ways to engage their audience and create lasting impressions. Enter geofencing and addressable advertising—two ...

Digital Advertising vs. Digital Marketing: When and How to Use Each

While they are similar and often used interchangeably, digital advertising and marketing have slightly different uses and purposes. It’s important to know the difference between them to understand ...

Understanding the Needs and Interests of Your Target Audience

The consumer is the most important person when it comes to selling your product or service, not your company. If you sell according to what you think will work best, your results will likely be ...

Digital Advertising Breakdown: Dive into Display, CTV, OTT, ZTV

There are so many digital advertising types and acronyms, so it’s easy to get confused by the offerings and what scenarios they’re useful in. With years of experience in the digital advertising ...

How to Use Variable Postcards for Increased ROI

In today’s digital world, the postcard is still one of the most powerful forms of direct mail advertising. It’s highly visible, and you don’t have to open or unwrap anything to see what is being ...

Shared Direct Mail vs. Direct Mail

Sharing is caring. But when it comes to direct mail, sharing is smart. Shared mail can be an extremely effective way to reach your target audience, at a fraction of the cost of traditional direct ...

How to Successfully Use Postcard Marketing to Increase Business

For businesses looking for a marketing strategy that will optimize their budget, gain higher results, and bring a greater ROI, then incorporating a postcard marketing program is one of the best ways ...