Postcards + CTV: A Conversion Strategy That Works Marketers today don’t need yet another channel to manage — they need campaigns that work better together. That’s why pairing postcards with connected TV (CTV) advertising is such a powerful strategy. ...
Key Consumer Spending Trends for 2025 The key to understanding your consumer is understanding their spending habits. Once you identify their buying motivations, you can create a strategy to match. Don’t waste money on tactics and ...
Is Your Advertising Sticky? When was the last time you saw an ad on TV, on a passing bus or even on a billboard that caught your attention? What if you wanted to keep it? Yeah, say you wanted to keep it as a reminder. How would ...
The Power of GeoFencing and Addressable Advertising In today’s fast-paced digital realm, businesses are continuously looking for innovative ways to engage their audience and create lasting impressions. Enter geofencing and addressable advertising—two ...
Digital Advertising vs. Digital Marketing: When and How to Use Each While they are similar and often used interchangeably, digital advertising and marketing have slightly different uses and purposes. It’s important to know the difference between them to understand ...
Understanding the Needs and Interests of Your Target Audience The consumer is the most important person when it comes to selling your product or service, not your company. If you sell according to what you think will work best, your results will likely be ...
Digital Advertising Breakdown: Dive into Display, CTV, OTT, ZTV There are so many digital advertising types and acronyms, so it’s easy to get confused by the offerings and what scenarios they’re useful in. With years of experience in the digital advertising ...
How to Use Variable Postcards for Increased ROI In today’s digital world, the postcard is still one of the most powerful forms of direct mail advertising. It’s highly visible, and you don’t have to open or unwrap anything to see what is being ...
Shared Direct Mail vs. Direct Mail Sharing is caring. But when it comes to direct mail, sharing is smart. Shared mail can be an extremely effective way to reach your target audience, at a fraction of the cost of traditional direct ...
