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Why Direct Mail Still Outperforms Email for Local Promotions

Email is fast, inexpensive, and easy to send. For businesses communicating with existing customers and subscribers, it can be a valuable part of the marketing mix. But it also has its limitations: ...

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Why Direct Mail Works so Well for City and County Outreach

an illustrated graphic representing local marketing: a local shop, map app on a phone, and a megaphone to try and attract customers.

Where Multi-Location Brands Get Local Marketing Wrong

an illustration of a marketer with multiple arms, each typing on a different device. representing trying to be everywhere at once.

More Marketing Channels, More Problems

Pizza Loyalty Apps Are Losing Impact: What to Do Instead

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Better Together: Stop Making Direct Mail and Digital Compete

It’s easy to pit traditional advertising against digital marketing and focus on only one channel — especially when budgets, reporting and strategy efforts treat them like competitors. However, ...

USPS Rates Are Increasing Again in July 2026: What to Know

USPS postage rates are increasing again this July. Rate increases come with the territory by now. But for advertisers running large campaigns, even small increases can affect campaign calculations ...

'Cheap Marketing' Isn’t Actually Cheaper

When costs for everything go up, cutting marketing costs feels like the smart move. Lower spend. Lower risk. Better decision…right? Not always. A lot of “cheap” marketing ends up costing more where ...

How Direct Mail Breaks Through Digital Noise in 2026

Many local business owners and marketers assume print marketing should be fading as digital tools become more advanced. But the opposite is happening. In 2026, consumers are surrounded by more ...

Helping Franchise Locations Connect With Their Local Community

For franchise owners, striking the balance between corporate-approved messaging and what speaks to your local audience can be challenging. A national campaign is great publicity…but it may advertise ...

How to Retarget Households After a Direct Mail Drop

You invested in the list. You built the creative. You dropped the mail. Now what? Direct mail works because it’s tangible. People hold it, they set it down, but they come back to it. But that “hold ...

Postcard Marketing in 2026

In an overload of digital noise, direct mail brings a breath of fresh air. That’s why direct mail continues to earn its place in modern marketing. It cuts through clutter by showing up in a space ...

How Consumer Behavior Is Changing in 2026

Consumers are surrounded by options, messages, and ads at every turn. That hasn’t made buying easier. It’s made people more cautious. After years of digital overload and declining trust in online ...

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