Direct mail offers a few different solutions for various industries, but it works especially well for pizza places and restaurants. Get the word out locally to your best audience with targeted messaging.
With years spent in the direct mail industry, our team at Mailbox Merchants knows just what it takes to get customers into your pizza restaurant using direct mail. Keep reading to explore our favorite direct mail ideas for pizza places, so you can reach your local audience, enhance sales, and more.
Direct mail offers an easy way to reach the doorstep of your ideal customer. Whether you’re aiming to get new customers in the door or have past customers eat at your restaurant again, direct mail is one of the best ways to target local families, students, and so many other people in your area.
The idea behind direct mail is to offer coupons, deals or advertisements for your restaurant so you stay top of mind. Sending your messaging directly to their doorstep ensures that you’re one of the first places they consider the next time they go out to eat. After all, there’s going to be a stronger pull to a pizza place with a deal happening than the more expensive option. It might be the incentive to push them to choose your establishment over another.
Now that we’ve covered the benefits of direct mail, it’s time to dig into specific solutions. Below, we’ve outlined our favorite tools for standing out in your audience’s mailbox and getting them in the door of your restaurant:
Shared mail offers one of the best ways to reach your ideal audience’s door while also ensuring you’re spending within your budget. Rather than covering the advertisement costs yourself, shared mail offers you to split the ad space and postage cost with other companies. While the ad space is shared, you still get the word out about your pizza restaurant and give people the opportunity to see what you’re offering.
Fixed and variable smart cards offer a more personalized direct mail offering for your business. Fixed smart cards are a single message that goes out to local homes. Variable smart cards generally include multiple variations of a message. Using variable smart cards allows you to send different messages to different types of customers and it offers the ability to do some A/B testing to see what works best for your restaurant.
Similar to fixed and variable smart cards, new mover postcards offer a very niche type of marketing that specifically targets people who have recently moved to your local area. New homeowners and renters are especially great targets for your business because they are just discovering the area and are more open to new experiences, restaurants and businesses. One of the best ways to capture their loyalty is to send them a postcard right away that shows them what you have to offer and maybe gives them a discount while you’re at it. That way, you already have an advantage compared to other competitors in the area.
One of the last direct mail ideas you can use is the combination of digital and print marketing. We’re never going to recommend digital over print and vice versa because the truth is that both marketing tactics lead to success—together.
Digital marketing is great for reaching a broader audience and relies on the opportunity to reach anyone. In that large group, the hope is that you’ll also reach a fraction of your target audience.
Print marketing is a lot more targeted than digital because it appeals to your local audience and dramatically improves your chances of reaching your target audience.
Together, you get the perfect pairing of both quality and quantity. The print ads are more specific to your target audience, while your digital marketing has the potential to address the entire audience in your industry. With digital and print marketing integrated, your success rates are going to be much higher than if you try just one marketing strategy without the other.
Explore the Impact of Digital + Print
Enhancing your local reach can be easy and effective with the best direct mail marketing strategies. Using any of the direct mail ideas above is a great start and can help you get your foot in the door so your ideal audience can start heading through your door.
Get the Guide: Shared Mail Turns Small Spends into Big Wins.Sharing is caring. But when it comes to direct mail, sharing is smart. Shared mail is an extremely effective way to reach your target audience—at a fraction of the cost of traditional direct mail.
Explore the benefits of Shared Mail in our FREE Guide: Targeted Industry Insights: Shared Mail
Mailbox Merchants is the Northwest’s largest independently owned direct mail, multi-channel and digital marketing provider for local businesses. We marry the old and the new by tapping into the perpetual power of print media and using technology to strategically segment, target behaviors, and optimize performance through measurable marketing results.
