In today’s fast-paced digital realm, businesses are continuously looking for innovative ways to engage their audience and create lasting impressions. Enter geofencing and addressable advertising—two transformative advertising strategies that enable brands to deliver timely, hyper-personalized content to potential customers.
But what sets these methods apart from traditional digital advertising techniques? Let’s delve into the specifics.
We’ll explore what geofencing and addressable advertising are, how they work, share their advantages and let you know where to find the best geofencing and addressable advertising services for your business.
Geofencing uses a GPS to create a virtual boundary or “fence” around a geographic location where a company’s preferred consumers are, effectively reducing ad spend and narrowing in on the best audience for ads. Instead of sending a digital advertisement anywhere and everywhere, this focuses on a specific, more ideal audience. As a result, you’ll likely see a higher return on investment for your ads.
For example, if a grocery store is targeting current customers, they might send ads to people who have previously been there before. Using GPS tracking in the vicinity of their store, they can send unique ads and grocery coupons to those specific people for that particular location. As a result, it may prompt those same people to come back again.
Addressable advertising or marketing uses consumer behavior, demographics, location and other relevant factors to determine where to send ads. Using this method ensures the advertisements are more relevant to the consumer, reducing unnecessary ad spending on people who aren’t interested. With a target demographic or consumer in mind, addressable advertising is often displayed on mobile devices, TV and other tech.
For example, a golf resort might target industry-relevant TV channels or videos to advertise its new opening or they could target male sports fans who have traveled recently. This significantly reduces the amount of ad spend and ensures the ROI is more applicable and therefore higher.
Geofencing offers more personalized ad spending on more relevant locations rather than throwing your marketing budget anywhere and hoping it sticks. Geofencing isn’t just another buzzword in the digital advertising lexicon. It’s a strategy that offers:
As we navigate further into the age of digital immersion, these benefits are no longer just ‘nice-to-have’—they’re essential.
Addressable advertising isn’t just any kind of marketing. It’s a more niche strategy that narrows your audience to more applicable consumers, increasing ROI and offering:
With benefits like these, addressable advertising is an easy way to direct ads to a more appropriate consumer while getting the most out of your ad spend.
Unlike other digital advertising solutions that spread their reach far and wide, geofencing and addressable advertising shine in their precision and relevance. They’re especially invaluable for:
In essence, if you’re aiming for sharp, outcome-driven advertising with a keen sense of precision, these strategies are your perfect allies.
As digital landscapes evolve, staying ahead necessitates a blend of innovation and precision. Geofencing and addressable advertising are not mere trends; they’re the future of customer engagement in the digital advertising sphere.
After seeing the power of geofencing and addressable advertising services, you might want an opportunity to grow your ROI today. If you want to get started with a knowledgeable team, Mailbox Merchants has years of know-how in both of these markets and can guide you through the process. Contact us today to discuss your target audience and marketing goals, and we’ll help you achieve them in no time.
Mailbox Merchants is the Northwest’s largest independently owned direct mail, multi-channel and digital marketing provider for local businesses. We marry the old and the new by tapping into the perpetual power of print media and using technology to strategically segment, target behaviors, and optimize performance through measurable marketing results.
