One Plus One Equals Three? I know that title sounds like something from the new math, but it’s really a formula for marketing success. It’s not uncommon to have two different things that, when married together, add up to ...
The Two Sides of Multi-Channel Marketing Enter Multi-Channel Selling and Marketing… Multi-channel is a buzzword we hear a lot lately. Until recently, it was mostly used in a marketing context to describe a multi-touch approach to reach ...
The Pulse of the Consumer Survey To better inform our clients, Signature Graphics commissioned a survey in late July to take the “Pulse” of today’s shopper. We wanted to get direct feedback from consumers to better understand what ...
It Played Out as We Expected Earlier this summer, we shared in an email that we saw certain economic conditions coming our way that would impact consumer’s shopping behaviors. While the glow of unexpectedly robust Q2 revenue was ...
The Risk is Low and The Return is High During the initial stages of the COVID-19 pandemic, some unsubstantiated reports circulated that you could catch the virus by handling your mail. And while some concern was understandable, the CDC ...
Is the Mail Here Yet? I was returning from my daily visit to the mailbox earlier this week when I heard a neighbor say “Oh great, the mail is here!” That caught me a little off guard. As someone who has worked in this ...
New Look for a New Decade We introduced Mailbox Merchants in April of 1999. Back then, our logo was representative of the times and it served us well for many years. But like a house that you have lived in for a number of ...
Mailbox Merchants Coronavirus Planning & Preparedness As events continue to develop related to the COVID-19 virus, we want to assure our clients we are taking the necessary measures to maintain our ability to serve our clients, consumers and ...
Signature Graphics and Kobalt Design Group Receive Vendor of The Year Award Portland OR, February 21, 2020.- Signature Graphics and Kobalt Design Group were recently awarded the Vendor of the Year Award from one of our long-time customers Northwest Grocers (NWG). Northwest ...
The Power of Frequency in Advertising “Ok, I’ll give it a try once and we’ll see how it goes”. We hear this almost daily from business owners who are looking for a solution to their customer traffic problem. They know they need to ...
Consumer Attitudes about Print Advertising- Survey Results Everyone knows print is dead right? At least that’s the impression you get when you speak with many of today’s marketers. CMO’s, Ad Directors, and national ad agencies have all embraced the digital ...
