We get it. Digital marketing is everywhere. However, brands that rely 100% on digital marketing are missing out on a key tactic: local, direct mail.
While we can’t (and won’t) argue that you should ditch all digital marketing, we are saying you should combine the best of both worlds: utilize digital and print.
Curious to see why smart brands are ditching digital-only marketing? Keep reading to learn the incredible results you can achieve through digital marketing and direct mail.
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Why You Can’t Rely on Digital Alone
The Numbers Don’t Lie: Why Direct Mail Works
Think direct mail is an antiquated approach? Think again. Direct mail is stronger than ever and continuing to grow in popularity as businesses attempt to get their messages and offers seen above the others.
Not only does direct mail offer a completely different type of marketing to reach a vast audience, but it also works extremely well. The numbers don’t lie. Here’s why direct mail works:
Direct mail offers a lasting impression that digital marketing simply can’t compete with. Digital is great at flitting across the screen in a timely manner, but it comes and goes. Direct mail lingers with the consumer for longer. They might put the ad on their counter, desk, fridge, in their wallet, in their car, etc. It’s not often just one glance from the consumer. It’s a constant reminder of your brand, so you’re the first company on their mind when they need a solution.
Direct and Print are Better Together
Finding new ways to reach customers in an increasingly crowded (and expensive) digital landscape is vital if you want to break through the clutter. That’s why direct mail is such an incredible option in today’s landscape.
The digital marketing and direct mail strategy work best together. That’s the simple truth. Without one, you’re missing out on a crucial audience and the opportunity to amplify your brand presence and reach. Together, you can offer incredible marketing real estate from all angles to ensure your brand gets the awareness it deserves. While direct mail opens the door, digital marketing closes the deal.
Digital and print work best together. Digital marketing engages an online audience, while direct mail attracts buyers who don’t have as much of (or any) online presence. Together, both marketing strategies lead to improved response rates, lead generation, greater customer retention and more. Direct mail offers amplified brand awareness to local families, while digital marketing proves credibility and trust to consumers, which leads to a sale.
While direct mail opens the door, digital marketing closes the deal.
Make the Move to Integrate Digital Marketing and Direct Mail
Making the move to integrate digital marketing and direct mail helps cut through the noise and helps your company stand out from others in your industry. If you’re currently only using digital and you’d like to see how direct mail can improve your ROI, Mailbox Merchants offers a step in the right direction. Try a strategy that works by ditching digital-only marketing and combining it with direct mail today.
Explore Digital Marketing and Direct Mail Solutions
Mailbox Merchants is the Northwest’s largest independently owned direct mail, multi-channel and digital marketing provider for local businesses. We marry the old and the new by tapping into the perpetual power of print media and using technology to strategically segment, target behaviors, and optimize performance through measurable marketing results.
