Is Your Advertising Sticky? When was the last time you saw an ad on TV, on a passing bus, or even on your mobile device, and you felt compelled to keep it? Wait… what? Yeah, say you wanted to keep it as a reminder. How would ...
Engage With Video-OTT/CTV And Programmatic Advertising Since its inception, video advertising has been the domain of traditional television. For decades we watched commercials during our favorite TV shows and while eating snacks during the Super Bowl. ...
Your Most Profitable Customer Is Just Around the Corner When is the best time to have someone see your advertisement? When they are ready to buy, of course. The trick is to know when that is. Trigger-Based Marketing Trigger-Based Marketing is a term we ...
We Added Digital... You Should Too Almost 25 years ago, Mailbox Merchants began delivering targeted advertising directly to consumer households. Today, we are excited to launch a digital advertising program that shares what we believe ...
Adding QR to Your Print Boosts Your Digital QR Codes are having a moment. And it’s about time. “Quick Response” codes have been around for years. But early technology was clunky, required you to download a special app, and frankly, people ...
One Plus One Equals Three? I know that title sounds like something from the new math, but it’s really a formula for marketing success. It’s not uncommon to have two different things that, when married together, add up to ...
The Two Sides of Multi-Channel Marketing Enter Multi-Channel Selling and Marketing… Multi-channel is a buzzword we hear a lot lately. Until recently, it was mostly used in a marketing context to describe a multi-touch approach to reach ...
