Getting Started with Digital Marketing

Digital Marketing: The use of digital channels, platforms, and technologies to promote a product, service, or brand to a targeted audience.

Digital Advertising: A subset of digital marketing focused on promoting products, services, or brands via paid channels, such as pay-per-click ads or sponsored posts.

SEO (Search Engine Optimization): The practice of optimizing a website or content to rank higher in search engine results, increasing visibility and organic traffic.

SEM (Search Engine Marketing): Using paid advertising to increase website visibility in search engine results pages. This often includes PPC (pay-per-click) campaigns.

PPC (Pay-Per-Click): An advertising model where advertisers pay a fee each time their ad is clicked, rather than earning those clicks organically.

CPC (Cost Per Click): The amount paid by an advertiser for a single click on their sponsored search ad.

CPM (Cost Per Mille/Thousand): The price of 1,000 advertisement impressions on a webpage.

CTR (Click-Through Rate): The ratio of users who click on a specific link to the total number of users who view a page, email, or advertisement.

Content Marketing: The creation and sharing of content (articles, videos, infographics, etc.) to attract, inform, and engage a target audience.

Affiliate Marketing: A performance-based advertising model where businesses reward external partners (affiliates) for generating traffic or sales through the affiliate’s marketing efforts.

Conversion Rate: The percentage of visitors who take a desired action, such as signing up for a newsletter or making a purchase.

Landing Page: A specific web page designed for a particular marketing campaign, where a visitor “lands” after clicking on a link in an email or ad.

Retargeting/Remarketing: Online advertising strategies that target users who have previously interacted with a brand or website, reminding them to return or take action.

Social Media Marketing: Using social media platforms (like Facebook, Twitter, Instagram) to promote products, services, or content.

Influencer Marketing: Leveraging individuals with influence in a particular industry or social media platform to promote products or services.

Intent-Based Advertising: Intent-based marketing uses individual online behavior data to deliver targeted advertising at the time when buyers are most likely to purchase, within the right context.

KPI (Key Performance Indicator): Specific metrics used to measure and evaluate the success of a particular activity or campaign in achieving its objectives.

ROI (Return on Investment): A measure of the profitability of a campaign, calculated as the net profit from the campaign divided by its costs.

Lead Generation: The process of attracting potential customers and collecting information from them (like their names and email addresses) to be used in future marketing campaigns.

Programmatic Advertising: Automated buying and selling of online ad space using algorithms.

Analytics: The systematic computational analysis of data or statistics to understand and measure campaign performance.

User Experience (UX): The overall experience a user has with a product, website, or app in terms of usability, accessibility, and efficiency.

User Interface (UI): The space where interactions between humans and machines occur, especially as it relates to the design of websites or apps.

Email Marketing: Using email to promote products, services, or content to a list of subscribers or potential customers.

Native Advertising: Ads that match the look, feel, and function of the content of the media on which they appear, but are labeled as “sponsored.”

Bounce Rate: The percentage of website visitors who leave after viewing just one page.