How to Retarget Households After a Direct Mail Drop You invested in the list. You built the creative. You dropped the mail. Now what? Direct mail works because it’s tangible. People hold it, they set it down, but they come back to it. But that “hold ...
Postcards + CTV: A Conversion Strategy That Works Marketers today don’t need yet another channel to manage — they need campaigns that work better together. That’s why pairing postcards with connected TV (CTV) advertising is such a powerful strategy. ...
Direct Mail Ideas for Pizza Places: Reach Your Local Audience Direct mail offers a few different solutions for various industries, but it works especially well for pizza places and restaurants. Get the word out locally to your best audience with targeted ...
Why Smart Brands Are Ditching Digital-Only Marketing We get it. Digital marketing is everywhere. However, brands that rely 100% on digital marketing are missing out on a key tactic: local, direct mail. While we can’t (and won’t) argue that you should ...
Combining Digital Ads with Direct Mail for Maximum Impact Peanut butter and jelly. Soap and water. Mail and digital. Some things just work better together. It’s easy to think of your print and digital marketing efforts as two separate entities - but really, ...
Pain Points B2C Brands Face in Digital Marketing and Advertising For B2C brands, digital marketing can feel like trying to hit a moving target. It’s no wonder many brands feel overwhelmed. In this blog, we’ll dive into the most common pain points B2C brands face ...
Key Consumer Spending Trends for 2025 The key to understanding your consumer is understanding their spending habits. Once you identify their buying motivations, you can create a strategy to match. Don’t waste money on tactics and ...
Is Your Advertising Sticky? When was the last time you saw an ad on TV, on a passing bus or even on a billboard that caught your attention? What if you wanted to keep it? Yeah, say you wanted to keep it as a reminder. How would ...
The Power of GeoFencing and Addressable Advertising In today’s fast-paced digital realm, businesses are continuously looking for innovative ways to engage their audience and create lasting impressions. Enter geofencing and addressable advertising—two ...
