Sharing is caring. But when it comes to direct mail, sharing is smart. Shared mail can be an extremely effective way to reach your target audience, at a fraction of the cost of traditional direct mail.
Here’s what you need to know about shared direct mail, and how it can benefit your local business.
Shared direct mail is like the name implies - you’re sharing postage costs with other retailers. The most common type of shared direct mail is a printed insert, which can be single sheets, advertising circulars and coupon books or post cards . We’ll explore why you might choose this option in the next section.
On the flip side, solo direct mail is also like the name implies - a piece of print advertising where you pay 100% of the postage cost. This could be a full sheet, booklet, insert, postcard or other.
Shared mail offers several key advantages that translate into a bigger customer impact at a lower cost.
Shared mail appeals directly to your consumer. When your brand is curated alongside other, complementary brands, it creates a benefit for everyone. This is where you can use coupons and other discount offers to your greatest advantage. Shared direct mail is eye-catching and high impact - consumers can’t miss it in their mailbox.
One of the biggest benefits of shared mail is that the cost is shared as well. Typically, shared direct mail is 1/3 the cost of traditional direct solo mail. This lower cost allows your budget to go further, for an increased ROI.
Additionally, when you choose Mailbox Merchants for your shared direct mail services, you may save even more. Our shared direct mail prices can include printing, postage, and delivery, or just postage and delivey
Shared mail is a fantastic way to experiment with audience targeting. Cast a wide net or zero in on specific zip codes - and track the performance of your campaign to optimize the next one. Because shared direct mail is an intentional curation of complementary brands, you can also use the data from your campaign to learn more about your target audience. What other, complementary brands appeal to them? What messages resonate? We use behavioral audience data to constantly innovate your print media.
Many other media rely on a haphazard approach to reach prospects. Mailbox Merchants combines proximity and demographic information to assure that your ad dollars will be focused on only the best responding areas.
Mailbox Merchants Wrap advertisements contain four large, full-color pages (Aprox. 10.5” x 10.5”) of full or half page ad space. Delivered to an entire market or cluster of Zip Codes, wrap ads provide the lowest cost-per-impression for multi-location businesses, companies that need to reach larger areas, traveling service providers and destination businesses.
Our Wrap offers:
Mailbox Merchants turnkey print inserts, or “We-Prints” as we like to refer to them, offer full-color advertisements with a variety of formats to fit your needs and budget. Both sides of the We-Print ads are available to share your story and supplement with coupons, making them ideal for single-location businesses, larger businesses with multiple locations with different offerings and for anyone wanting to focus on their most responsive Zip Codes.
Mailbox Merchants also offers We-Print ad inserts that include:
While it’s important to reach a wide audience with your advertising message, it’s equally important to reach the right audience. With Mailbox Merchants, it’s possible to get the best of both worlds.
Many other media rely on a haphazard approach to reach prospects. Mailbox Merchants combines proximity and demographic information to assure that your ad dollars will be focused on only the best responding areas.
Are You Ready to Think Inside the (Mail)Box?
Mailbox Merchants is the Northwest’s largest independently owned direct mail, multi-channel and digital marketing provider for local businesses. We marry the old and the new by tapping into the perpetual power of print media and using technology to strategically segment, target behaviors, and optimize performance through measurable marketing results.
