How to Successfully Use Postcard Marketing to Increase Business

For businesses looking for a marketing strategy that will optimize their budget, gain higher results, and bring a greater ROI, then incorporating a postcard marketing program is one of the best ways to deliver your message and offer to your target audience and boost sales.

Data shows that direct mail sells more.

• A study made by the United States Postal Service says that Direct Mail recipients purchase 28% more items and spend 28% more money than people who do not get that same piece of Direct Mail. We are talking about that postcard that you sent with your message or offer on it and is on average, being kept in the home for 17 days and is constantly reminding them about your brand. This makes them more prone to visit your website or brick-and-mortar business and make a purchase. 
• The same study showed that direct Mail shoppers are spending more. This is true across categories, but in garden/outdoor, home improvement, home décor, appliances, and luxury goods, those who viewed Direct Mail had twice the median spend of those who did not consult Direct Mail.

Why Postcards?

Because postcards are an economical option, this also allows you to easily send multiple postcards as part of a larger campaign, within your budget.

Sending a single postcard and then moving on with a new promotional message will not have the same effect as a full postcard marketing campaign. By sending out your postcard repetively, you are giving the recipient several opportunities to respond to your message. Many people are interested in offers they receive, but forget to respond.

The more recipients see your brand, the more likely they are to engage with it. 98% of consumers bring the mail into their home, according to USPS. That means almost every single one of your prospects will at least receive your postcard. But on average, consumers need to see a piece of information at least four times before it registers in their mind. 

Smart Card Postcard Marketing with Mailbox Merchants

We call our postcards Smart Cards because they’re just that: smart to use. 

• Smart Cards drive traffic to your business and website
• They are stand-alone and are not attached to any other bulk mail bundle of offers.
• Smart Cards puts your brand in front of the recipient and helps to build trust.
• Recipients believe Direct Mail more than they do an offer received digitally.
• The Smart Card CR Program offers Geodemographical Expertise to help you pinpoint the best carrier routes or ZIP Codes for your message.
• Smart Cards engage the recipient and puts a tangible offer in their hands that remains in their home 17 days on average.
• They are a turnkey solution that includes mailing list, design, printing and postage.
• Smart Cards can use variable technology to customize imagery and messaging based on the recipient. 

Take our Smart Cards and make them even smarter by using them as part of an overarching postcard marketing strategy. 

Mailbox Merchants is the Northwest’s largest independently owned direct mail, multi-channel and digital marketing provider for local businesses. We marry the old and the new by tapping into the perpetual power of print media and using technology to strategically segment, target behaviors, and optimize performance through measurable marketing results.