There are so many digital advertising types and acronyms, so it’s easy to get confused by the offerings and what scenarios they’re useful in.
With years of experience in the digital advertising industry, our team at Mailbox Merchants is the best source of information to break it down for you. Learn why digital advertising is important and discern the difference between digital advertising techniques, including display, CTV, OTT, and ZTV.
Digital and print work together to create a lasting, deep brand recognition in your clients. The marketing rule of 7 is a well-held marketing strategy based on years of evidence that states that a potential customer needs to encounter your brand’s marketing at least seven times before making a purchasing decision.
Digital helps you hit customers multiple times where they spend their time online, to help you reach the vital 7 impressions faster and more effectively.
A cornerstone in the digital advertising landscape, digital display ads are prevalent on numerous websites. Whether they’re banners, sidebars, or interstitials, their dynamic and visual nature caters perfectly to brand awareness campaigns and direct response advertising. By keeping your target audience in mind, you can design display campaigns that truly resonate.
The evolution of television into the digital space brings us CTV advertising. These ads grace the screens of internet-connected TVs, allowing advertisers to engage with their target audience using the familiarity of the TV format, but with the precision of digital campaigns.
Over-the-top (OTT) platforms represent a significant shift in content consumption, bypassing traditional cable or broadcast mediums. These ads place ads on streaming platforms like Netflix or Hulu. One huge advantage of OTT advertising is that many of these platforms collect interest and demographic data, so that you can very effectively target your ads to the right audience.
ZIP code-optimized CTV (ZTV) advertising delivers targeted CTV advertising at lower costs per thousand impressions (CPMs). It brings several additional benefits to multiple advertising use cases, including:
In a world that's rapidly pivoting to mobile, mobile advertising cannot be ignored. Whether they're display banners, video campaigns, or interactive elements optimized for touchscreens, mobile ads present a direct line to your target audience wherever they are.
With a clear grasp of these advertising platforms, the next challenge is crafting campaigns that stand out. Regardless of the platform — be it digital display, CTV, OTT, ZTV, or mobile advertising — the golden rule remains: always prioritize the needs and preferences of your target audience. This ensures that every digital campaign not only reaches but also deeply resonates.
After seeing the various types of digital advertising services available and their unique benefits, you may want to consider utilizing them at your company. At Mailbox Merchants, we have experts in digital marketing who can help bring your advertising ideas to life. Reach out today to see what we can do to increase your ROI.
Mailbox Merchants is the Northwest’s largest independently owned direct mail, multi-channel and digital marketing provider for local businesses. We marry the old and the new by tapping into the perpetual power of print media and using technology to strategically segment, target behaviors, and optimize performance through measurable marketing results.
